• Innovation
• Loyal customers
• Strong management team
• Strong brand equity

brand name
 very fast speed

 Insufficient spare buses
 Absence of T***ing process
 Not " Low - floor " compliant
 Driver recruitment
 Monitoring of buses
 Revenue Inspectors
 Reception ( weekend calls )
 Radio ( communication )
 not very strong - needs to hit the gym

• Acquisitions
• Emerging markets and expansion abroad

 can buy steroids

• Competition
• External changes (government, politics, taxes, etc)
• Exchange rate fluctuations

 might get jumped or like a cup of tea might get mugged