Opportunities:
- Acquisitions
- Asset leverage
- Financial markets (raise money through debt, etc)
- Emerging markets and expansion abroad
- Innovation
- Online
- Product and services expansion
- Takeovers
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Threats:
- Competition
- Cheaper technology
- Economic slowdown
- Exchange rate fluctuations
- Lower cost competitors or imports
- Maturing categories, products, or services
- Price wars
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