[*]Good sexy image
 [*]Cost advantage
 [*]Asset leverage
 [*]Effective communication
 [*]High R&D
 [*]Innovation
 [*]Loyal customers
 [*]Market share leadership
 [*]Strong management team
 [*]Supply chain
 [*]Unique products
 [*] Repairs uglyness
 Pakyu
 

[list]
 [*]Bad communication
 [*]Diseconomies to scale
 [*]Over leveraged fiancial position
 [*]Low R&D
 [*]Low market share
 [*]Not diversified
 [*]Poor supply chain
 [*]Weak management team
 [*]Weak, damaged brand
 [*]Ubiquitiouegory, products, services
 [*]causes unexplainable rashes
 

 [*]Competition
 [*]Economic slowdown
 [*]External changes (government, politics, taxes, etc)
 [*]Lower cost competitors or imports
 [*]Maturing categories, products, or services
 [*] Dont have any shops
 [*] Lawsuits