Strengths:
- Strong management team
- Strong brand equity
- Strong financial position
- Supply chain
- Pricing
- Real estate
- Reputation management
- Unique products
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Weaknesses:
- Bad communication
- Diseconomies to scale
- Over leveraged fiancial position
- Low R&D
- Low market share
- No online presence
- Not innovative
- Not diversified
- Poor supply chain
- Weak management team
- Weak real estate
- Weak, damaged brand
- Ubiquitiouegory, products, services
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Opportunities:
- Acquisitions
- Asset leverage
- Financial markets (raise money through debt, etc)
- Emerging markets and expansion abroad
- Innovation
- Online
- Product and services expansion
- Takeovers
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Threats:
- Competition
- Cheaper technology
- Economic slowdown
- External changes (government, politics, taxes, etc)
- Exchange rate fluctuations
- Lower cost competitors or imports
- Maturing categories, products, or services
- Price wars
- Product substitution
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