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Strengths: [*]High R&D
[*]Innovation [*]Reputation management [*]Globally dispersed (31 countries) [*]E-Business [*]Social responsibility |
Weaknesses: [*]Poor internal control over financial reporting
[*]Decentralized structure makes it difficult to share data, marketing tools, intellectual capital, and products [*]High cost of health care for employees |
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Opportunities: [*]Driving multi-tiered market messaging
[*]Emerging markets and expansion abroad [*]Innovation [*]Developing Sales and Marketing employees using standardized processes and tools enabling them to be more effective [*]Aluminum is completely recyclable, inspiring consumers to become more environmentally conscious |
Threats: [*]Recurring declines in prices for aluminum
[*]Changes in cost for other materials used in production [*]Competition [*]Economic slowdown [*]Changes in the main market segments served [*]Changes in power or energy costs [*]Political, economic, and regulatory changes in the 31 countries Alcoa operates [*]Variations in foreign currency exchange rates ,interest rates, and inflation in the countries Alcoa operates [*] Substitutes for aluminum like carbon fiber [*]Consolidation of metals industry |