Retail >> Whole Foods SWOT Analysis:
Strengths:

  High quality food.
  Real estate in wealth neighborhoods.
 Good customer service .
 Staff is passionate about promoting the products and sharing that enthusiasm.
  Passionate environment allows others to learn about various nutritional ideas and supplements that are unavailable elsewhere.
 Fair labor wages for the farmers.
 Employee retention (no unions, above average hourly salary, solid benefits, 401k for workers)
 Locations based on demographics
 Economies of Scale
 Cooperative team environment
 Weaknesses:
[list]
 [*] Pricing perception - "Whole Paycheck".
 [*] Viewed as a luxury shopping destination.
 [*] Wide range of food available, but the depth into each category is limited.
 [*] Targets a relatively small amount of shoppers.
 [*]Customer loyalty is lacking.
 [*] Marketing costs of organic foods are higher.
 expensive food
Opportunities:
  • Expand private label
  • Wide amount of areas where the stores are located allows for individual farmers to sell to store regions.
     * Regionally farmed food will limit any potential repercussions if any food is tainted.
  • Expand prepared foods.
  • Class offerings that educate the new consumer about a new product. (i.e. cooking classes.)
  • Recent ads promoting the benefits of healthy eating push new consumers to WF trying to find the niche item.
  • Weak US Dollar
Threats:
[list]
 [*] Economic downturn impacts consumer spending
 [*] Foreign exchange rates - international stores may leave open exposure to added costs.
 [*] Low cash on hand
 [*] Low spend per trip due to high prices. Individuals buy the specialty item and not the essentials.
 [*]Organic and specialty labeled items are not strictly regulated by the
 [*]
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