User Generated >> Newspaper SWOT Analysis:

Strengths: Effective communication Innovation Online growth Limited staff turnover/experienced staff Professionalism History/respect Value in ethics and principles Value in investigative journalism Support from professors/department

Weaknesses: Poor use of online resources Damaged reputation with some of this year's coverage Decreased importance (not decreased relevancy) to student body Laziness with coverage--passing up breaking events throughout the week because we print on Friday Unwillingness to expand our coverage and experiment (remembering we are a paper for college students) Little training/support for section editors and artistic teams

Opportunities: Acquisitions Innovation Online Printing a news magazine (like the WWU Klipsun) A potential partnership with the new arts and lifestyle magazine Expanding our coverage to become a breaking news organization Branding ourselves and our new partners as a premier student media company

Threats: Competition A yet to be determined relationship with a new president Decreasing trust of our readers Decreasing readership Lack of clarity on which departments/arms of the university hold us accountable Taking on too many goals New working relationships with another organization we have not worked with previously

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