[*] High market share
[*] Size and financial power
[*] Strong brand portfolio
[*] wide range of products
[*] Ability to customize global products & brands to local preferences
[*] Operational efficiency
[*]Geographically diverse of the major food and beverage companies
[*]Integration with providers
[*]Capacity of strategic management and future vision
Ineffective distribution channels
[*]Nestle have opportunity to expand thier product line.
[*]Company can open seperate stores for eliminating retailers.
[*] Integration of new acquisitions in growth markets (i.e., RKF in Russia, Henniez)
[*] Growth in international & emerging markets
[*] Transition to a "nutrition and well-being" company
[*] Continuous growth in the US coffee market
[*] Ethical business activities and support in community
[*] Fair Trade argeements for cocoa and other products produced in third world countries
Too much diversification
Increasing distribution costs.