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Strengths: [list]ojopj
[*] High market share [*] Size and financial power [*] Strong brand portfolio [*] wide range of products [*] Ability to customize global products & brands to local preferences [*] Operational efficiency %uAD00%uB9AC%uAE30%uB2A5 111555 [*]Strong R&D [*]Geographically diverse of the major food and beverage companies [*]Integration with providers [*]Capacity of strategic management and future vision [/jean michelst] |
Weaknesses: Ineffective distribution channels
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Opportunities: [*]Nestle have opportunity to expand thier product line.
[*]Company can open seperate stores for eliminating retailers. [*] Integration of new acquisitions in growth markets (i.e., RKF in Russia, Henniez) [*] Growth in international & emerging markets [*] Transition to a "nutrition and well-being" company [*] Continuous growth in the US coffee market [*] Ethical business activities and support in community [*] Fair Trade argeements for cocoa and other products produced in third world countries |
Threats: Too much diversification
Increasing distribution costs. |