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Strengths: [list]
[*] High market share [*] Size and financial power [*] Strong brand portfolio [*] wide range of products [*] Ability to customize global products & brands to local preferences [*] Operational efficiency %uAD00%uB9AC%uAE30%uB2A5 111555 [*]Strong R&D [*]Geographically diverse of the major food and beverage companies [*]Integration with providers [*]Capacity of strategic management and future vision [/jean michelst] |
Weaknesses: |
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Opportunities: [*] Integration of new acquisitions in growth markets (i.e., RKF in Russia, Henniez) [*] Growth in international & emerging markets [*] Transition to a "nutrition and well-being" company [*] Continuous growth in the US coffee market [*] Ethical business activities and support in community [*] Fair Trade argeements for cocoa and other products produced in third world countries |
Threats: [%uB9AC%uC2A4%uD2B8]
[*] %uC790%uC0AC %uC0C1%uD45C%uC758 %uC131%uC7A5 [*] %uBE44%uC724%uB9AC%uC801 %uAE30%uC5C5 %uD65C%uB3D9%uC758 %uC8FC%uC7A5 [*] %uD2C8%uC0C8 %uBE0C%uB79C%uB4DC%uC758 %uC0DD%uC218 %uC99D%uAC00 %uACBD%uC7C1 [*] %uADDC%uC815 [/ %uBAA9%uB85D] |