User Generated >> Lux SWOT Analysis:
Strengths:
  • Cost advantage
  • Effective communication
  • Innovation
  • Loyal customers
  • Market share leadership
  • Strong brand equity
  • Supply chain
  • Pricing
  • Unique products
 Weaknesses:
  • No presence in the beauty market. Do not have products like face wash, make up removers, whitening creams, etc.
Opportunities:
  • Acquisitions
  • Emerging markets and expansion abroad
  • Product and services expansion
  • Takeovers
 Threats:
  • Competition
  • Economic slowdown
  • Exchange rate fluctuations
  • Lower cost competitors or imports
  • Maturing categories, products, or services
  • Price wars
  • Product substitution
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