User Generated >> John Lewis SWOT Analysis:
Strengths:
  • Cost advantage
  • Online growth
  • Strong brand equity
  • Pricing
 Weaknesses:
    tutti
     
bob the builder
 aloo gobi
Opportunities:
Increase in online shopping
 Store expansion plans
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Threats:
Competition
 Price wars
 Consequences of the financial crisis
 teddy bears
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