User Generated >> Home Depot SWOT Analysis:

Strengths: Great Customer Service Street Cred with Contractors Largest size and annual revenue of all home improvement retail stores Great growth history Clinics are a great way to teach do-it-yourselfers how to accomplish a task Kid craft days introduce kids to HD early and provide family friendly environment. Loyal Customers Market share leadership Strong Brand Equity Strong Financial Position Supply chain Pricing Great Real Estate

Weaknesses:  Stores are not aesthetically pleasing  Customers just starting out in home improvement may feel lost in stores  Weak Information Technology  Bad Communication  Low R&D  No online presence  Not innovative

Opportunities:  Could improve store aethetics  Could improve store aethetics  Acquisitions  Emergining markets and expansion abroad  Innovation  Online  Product and services expansion

Threats:  Lowe's seems to be gaining ground  Economy

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