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Strengths: Great Customer Service Street Cred with Contractors Largest size and annual revenue of all home improvement retail stores Great growth history Clinics are a great way to teach do-it-yourselfers how to accomplish a task Kid craft days introduce kids to HD early and provide family friendly environment. |
Weaknesses: Stores are not aesthetically pleasing Customers just starting out in home improvement may feel lost in stores Weak Information Technology |
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Opportunities: Could improve store aethetics |
Threats: Lowe's seems to be gaining ground Economy |