Consumer Packaged Goods (CPGs) >> General Mills SWOT Analysis:
Strengths:
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 Weaknesses:
  • Rising SG&A expenses
  • Concentrated in few customers in the US
  • Highly dependent on the US market
Opportunities:
[list]
 [*] Higher penetration with smaller retailer customers in the US
 [*] Rising demand for cereals
 [*] Growing foodservice sector
 [*] Steady growth in savory snacks
 [*] Growing health consciousness
 [*] Globalization
 Threats:
  • Commodity price increases
  • Private label growth
  • Kellogg's
  • Erosion of market
  • close ties to Wal-Mart
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