Consumer Packaged Goods (CPGs) >> General Mills SWOT Analysis:

Strengths: Strong brand equity on key brands Growing international operations Product development skills Innovator Has a strong impact in the outside community.	Weaknesses: Rising SG&A expenses Concentrated in few customers in the US Highly dependent on the US market
Opportunities: Higher penetration with smaller retailer customers in the US Rising demand for cereals Growing foodservice sector Steady growth in savory snacks Growing health consciousness	Threats: Commodity price increases Private label growth

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