Strengths:
- Brand equity/image & recognition
- Product distribution and worldwide network
- Solid financial performance
- One of the world's most recognized brand
- Product diversification (water, juices, soft drinks, sport drinks, etc)
- Loyal Coca Cola customers who won't buy Pepsi
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Weaknesses:
- Credit rating
- Customer concentration, particularly in the US (Wal-Mart accounts for more than 10% of Coca Cola's business in the US)
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Opportunities:
- Bottled water growth
- Acquisitions of smaller players
- Health consciousness growth, specially of baby boomers
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Threats:
- Commodity prices growth
- Image perception in certain parts of the world (i.e., Colombia)
- Smaller, more nimble operators/players
- Key competitors (Pepsi, etc)
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