Strengths:
- The world's largest credit card issuer
- Diversified financial products (consumer finance, retail banking products and services,
investment banking, commercial banking, asset management, trade finance, e-commerce
products and services, private banking) - Global infrastructure
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Weaknesses:
- Exposure to subprime mortgage market
- Debt obligations related to asset backed securities and subprime market
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Opportunities:
- Extensive range of services enhances the group's cross-selling opportunities to weather financial market turmoil
- Online, mobile banking
- Emerging markets
- Acquisition/integration of Automated Trading Desk
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Threats:
- World's largest credit card issuer - huge liability
- Weakening financial markets
- Consolidation in the banking industry - bigger, larger competitors
- Weak mortgage market in the US
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