Retail >> CVS SWOT Analysis:
Strengths:
  • Loyalty card program (Extra Care)
  • Loyal shopper base
  • Innovative stores
  • Convenient stores that are easy to shop
  • Diversified - retail stores & healthcare portfolio (Caremark, MinuteClinic)
  • Strong brand equity
  • Photoshop and Pharmacy inside stores
  • Shop from home website
  • Brand awareness
  • Customer service
  • Corporate community responsibility
 Weaknesses:
  • Inconsistent store experiences & execution
  • Real estate (especially compared to Walgreens)
  • Sales mix focuses on lower margin (pharmacy vs. front end)
  • Leveraged from acquisitions
Opportunities:
  • Private label expansion
  • Turn around acquired stores (Eckerd, Osco, Savon, Longs)
  • Store as a destination - leverage healthcare clinics
  • Beauty 360
  • New target market with Minute Clinics
 Threats:
  • Traditional (Walgreens, etc) and non-traditional (Wal-Mart, supermarkets, specialty beauty) competitors
  • Pharmacists shortages
  • Further PBM market share loss
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