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Strengths: Brand Familiarity. Blockbuster offers movie rentals as well as video game rentals. Blockbuster has locations globally. No late fees Can return delivered movies in store as well as via mail. Delivered movies to be exchanged for a limited number of free rentals for in-store movies More variety than Red Box Partnerships with Movie Studios |
Weaknesses: Weak, damaged brand
Unsuccessful with the in-home movie delivery system. High operating expenses Poor investor confidence More expensive than rebox |
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Opportunities: Create store experience
Online Distribution Develop a stronger in-home movie delivery system Lower prices to offer Netflix stiffer competition Develop Blue Box on-site rental market- "Blockbuster Express" Partner with television/blu-ray manufacturers for online downloads Partnership with Motorola-providing movies to certain mobile phones Blockbuster phone App in development Video game sales |
Threats: On Demand Movies
Local Video stores. Netflix The Internet DVD kiosk ( Redbox) Cable TV Satellite TV Movie theaters (3D) Piracy De-regulation of broadband |