Strengths:
- Market share leadership
- Strong brand equity
- Pricing
- Promptness in following up telephonically
- Knowledgeable sales executives
- Highest Subvention offered for the highest class of vehicle (7 Series)
- BMW Secure
- Speedy Processing- 8 hour TAT (post submission of all doents)
- Loan tenure of 12 to 84 months
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Weaknesses:
- No online presence
- Email Communication:
- Email content long and unnecessary
- Irrelevant attachments added
- Product name (BMW BSI ) in acronym
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