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Computer Hardware >> Dell SWOT Analysis:
Strengths
  • World's largest PC maker
  • Brand recognition
  • Cuts out the retailer
  • Lean supply chain; relatively cheap labor
  • Online capabilities to customize products
  • Strong service reputation
Weaknesses
  • Huge range of products and components from many suppliers from various countries
  • Commoditization
  • Inventory
  • Customers view the products as "not state of the art"
  • Door to door delivery problem in emergent countries
     
Opportunities
  • Diversification strategy by introducing many new products to its range
  • Making and selling low-cost, unbranded low-price computers to PC retailers in the United States
Threats
  • Competitive rivalry that exists in the PC market globally
  • New entrants to the market pose potential threats
  • Exposed to fluctuations in the World currency markets (i.e., changes in exchange rates)

History: Version 13 (Newest), Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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