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Computer Hardware >> Apple SWOT Analysis:
Strengths
  • Innovative design, i.e touch screen
  • Strong management
  • Brand equity
  • Product diversification
  • Cash on hand
  • Excellent Leader
  • Simplicity
  • High quality products
  • Extremely popular
 Weaknesses
  • Products are expensive
  • No dividends
  • Reaching iPod saturation
  • Lack of customization
  • Steve Jobs' health
  • Many other companies have copied the design of some products, i.e iPhone and it's touch screen
Opportunities
  • International expansion
  • Other consumer electronics
  • Low market share in the personal computer & software space
  • Revolutionizing another industry
  • Reduce price of products, this makes it easier to buy for people with less money
  • Expand iTunes
 Threats
  • Increased competition on mobile products
  • Unclear on who could be Steve Jobs successor
  • Some products becoming too ubiquitous
  • Too popular - more viruses for MAC OS X
  • Technology always advancing, last generation was CDs, and could change from Mp3 to something else
  • Many other companies are selling products alike the iPhone, reduces exclusivity

History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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Hanz.zimmer.res (http://www.wikiswot.com/SWOT/8_Computer_Hardw...) June 13, 2009
Awesome site
No ads
an VERY INFORMATIVE
Jonathan April 22, 2009
Thank you this is very helpful!!
 
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