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Computer Hardware >> Dell SWOT Analysis:
Strengths
  • Large PC maker - economies of scale
  • Brand recognition
  • Cuts out the retailer
  • Lean supply chain; relatively cheap labor, JIT approach
  • Online capabilities to customize products
  • Strong service reputation
  • manufacturing excellence allows diverse products and bespoke orders
  • Strong CRM to capture data and retain customers
  • Ranked as 3rd largest PC maker globally (2011)
  • Ranked 41 in Fortune 500 (2011)
  • Ranked 2 in Gartner Supply Chain Top 25 (2011)
  • Turnover inventory is average 6 days
  • Strong Mergers and Aquisitions-Keeps the merged companies growing in the core competencies
  • Innovative in E-commerce and Supply Chain Management
  • No inventory build-up
  • Efficient in saving cost
  • Ships more than 10,000 computer every day to 180 countries
Weaknesses
[list]
 [*] Huge range of products and components from many suppliers from various countries
 [*] product component recall can be troublesome for them due to large orders
 [*] Commoditization
 [*]Customers view the products as "not state of the art"
 [*]Door to door delivery problem in emergent countries
 [*] Some quality concerns from customers
 [*] Poor customer feedback at bottom of product range
 
 
Opportunities
  • Diversification strategy by introducing many new products to its range
  • Making and selling low-cost, unbranded low-price computers to PC retailers in the United States
  • Continue acquisitions to become true IT service provider
  • Continue to market through E-commerce to gain larger market share
  • Continue broadening the markets i Europe, India and China
Threats
  • Competitive rivalry that exists in the PC market globally
  • New entrants to the market pose potential threats
  • Exposed to fluctuations in the World currency markets (i.e., changes in exchange rates)
  • Tariff trade barriers can affect their positions in multiple countries
  • substitute products (ipad etc)

 

History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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