WikiSWOT.com :: Free Under Armour SWOT Analysis

Apparel >> Under Armour SWOT Analysis:

Strengths Brand equity Innovation Professional & college athletes sponsorship Attractive Logo Many loyal Consumers	Weaknesses Pricing Narrow focus Advertising Quality United States Marine Crops banned them for not being fire retardant - lost large part of military market. Very expensive
Opportunities Emphasize Variety of sports Lowered Prices Branch out outside of sports Pricing tiers Focus on consumer lifestyle improvements Include designs in the fabric to attract new customers Create alliance with fabric manufacturer and patent product then license product to other companies	Threats Economic Recession Other companies in same space (Nike, Adidas, etc) Male dominant focus Recently has become a Publicly traded company Fairly new company (can they keep creating new ideas) Negative Impact on the "Green" Market

History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)

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