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Apparel >> Patagonia SWOT Analysis:
Strengths
  • High-quality products
  • Environmentally friendly business
  • Manufacturing process
  • Low employee turnover
Weaknesses
  • Low employee turnover
  • Few customer loyalty incentives
  • Few high-performance finishes
  • Less fashionable apparel compared to competitors
  • Price
Opportunities
  • Increase of online spending
  • Increase of environmental activism
  • Expand target market
  • Expand to new countries
Threats
  • Competition (Columbia, North Face, REI, etc)
  • Ageing target market
  • Changing activities, bodies

History: Version 6 (Newest), Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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