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Apparel >> Nike SWOT Analysis:
Strengths
  • Global brand with a strong brand equity & recognition
  • No factories - Does not tie up cash in buildings or manufacturing workers, making it a very lean organization
  • Has over 700 competitive subcontractor factories world wide
  • As world economies change, production can be moved
  • Strong R&D (research and development)
  • Linked to some of the best athletes in the world
  • Supports charities all over the world
  • Innovative and tech-savvy products
  • Bold and memorable advertising

 
 
 
 Weaknesses
  • Defensive position involving subcontractor sweatshop allegations
  • The organization does have a diversified range of sports products
  • Price sensitivity
  • Brand perceived as expensive, hi-tech is not for everyone
Opportunities
  • Product development allows for profit improvement
  • New products offer niche status until competition arrives
  • Develop ancillary products (more accessories, jewelry, etc)
  • Develop internationally to build upon its strong global brand recognition
  • Marketing to events of global interest, World Cup, Olympics
     

 
 Threats
  • Global markets are affected by currency exchange rates
  • The market for sports shoes and garments is very competitive.
  • Price competition is greater on mature products
  • Price sensitivity

 

History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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