[LIST]
 [*] Global brand with a strong brand equity
 [*] No factories - Does not tie up cash in buildings or manufacturing workers, making it a very lean organization
 [*] Strong R&D (research and development)
 [*] Typically linked to some of the best sports & and athletes in the world
 [*] Nike's brand is very strong and global
 [*]Popularity
 [*]Slogan (just do it) they ***ing suck at every *** thing they do *** ***es man!
 Historic Company

• Varied reputation (linked with sweat shops, etc)
• The organization does have a diversified range of sports products
• Price sensitivity
• Brand perceived as expensive

 

[LIST]
 [*]Product development
 [*]Develop ancillary products (more accessories, jewelry, lifestyle clothing)
 [*]Develop internationally to build upon its strong global brand recognition
 [*]Global marketing events that can be utilized to support its brand minank pitel is an idian
 
 

• Exposed to the international nature of trade
• The market for sports shoes and garments is very competitive.
• The retail sector is becoming price competitive
• Price sensitivity

 Competitors
 [*] Reebok
 [*] Adidas
 [*] Under Armour