WikiSWOT.com :: Free GAP SWOT Analysis

Apparel >> GAP SWOT Analysis:

Strengths Strong home based store Family Owned Durability of products Good Market, people always need baby clothes.	Weaknesses Not a trend setter Appears to have lost touch with core consumer Untargetd marketing Declining operating cash flows Weak performance of Gap brand
Opportunities Targeted marketing Grow into new markets/consumer segments Expanding beyond clothing to include shoes, handbags, accesories, etc. Become a fashion setter again Online growth Emerging markets expansion, particularly China and India	Threats [list] [] Discounters who offer more fashionable clothing at better value [] Rapid changing fashion trends [] Rising production costs [] Online retailer's growth

History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)

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