WikiSWOT.com :: Free GAP SWOT Analysis

Apparel >> GAP SWOT Analysis:

Strengths Trendy, High Fashion Recognizable and Prominent to Men's Market Very powerful brand and influential in overseas Brand has a balanced value equation Infrastructure which allows for ease of distribution nationally and internationally Durability of products Ubiquitous brand	Weaknesses Not easily affordable Not a trend setter Appears to have lost touch with core consumer Untargeted marketing Declining operating cash flows Weak performance of Gap brand Heavy Inventory
Opportunities Grow into new markets/consumer segments Expanding beyond clothing to include shoes, handbags, accesories, etc. Product and services expansion Producing a subline / Collabration with other designers Become a fashion setter again Emerging markets expansion, particularly China and India Marketing through a popular Celebrities and models	Threats Fast forward fashion houses, e.g Zara, Topman Competitors Rising production costs Economy crisis Imitation goods

History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)

Go back to the SWOT analysis index, or start a discussion about GAP SWOT analysis by adding a comment below WikiSWOT Comments

WikiSWOT Comments

Name
Email (not shared)
Website

Add comment