%uF0D8In many invents is the biggest sponsor
 %uF0D8Strong management team
 %uF0D8Brand recognition and reputation
 %uF0D8 Diversity and variety in products offered on the web
 %uF0D8Strong control over its own distribution channel
 %uF0D8 No bad reputation like child labor or environment pollution
 %uF0D8 In the Soccer industry, Adidas has a stronghold
 %uF0D8Sponsoring various sports and events like Olympic, streetball, tennis etc.
 %uF0D8Adidas have verity of products like shirts, shoes; bags etc. and many of them are available on its own site.
 

%uF0D8High prices in some products
 %uF0D8Online customer service not "helpful" or easy to find
 %uF0D8Adidas if One Step Behind Nike
 %uF0D8Poor customer service
 %uF0D8Most of the shoes manufacture by Adidas is of very low quality.
 

%uF0D8Increase female participation in athletics
 %uF0D8Expanding international market
 

%uF0D8Amount of competitors increasing day by day
 %uF0D8Global economic crisis