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Apparel >> Adidas SWOT Analysis:
Strengths
  • Competitive pricing
  • Good financial position
  • Effective Marketing Strategy
  • Market Leadership
  • Strong online presence
  • Strong brand
  • Strong international operations
  • Strong distribution chain
Weaknesses
  • High cost structure
  • Over pricing
  • Low quality products/services
  • Limited product line
Opportunities
  • Change in consumer lifestyles
  • Available technological innovations
  • Entering new markets
  • Expand customer base (Geographically or through new products)
  • Expand product/service lines
  • Market Diversification
  • Merger or takeover
Threats
  • Competition from foreign markets
  • Competitor's actions
  • Change in consumer lifestyles
  • Changing consumer patterns
  • Growing power of customers to set the price
  • Growing power of suppliers to set the price
  • Financial slowdown
  • Increase in taxation
  • New competitors entering the market
  • Price war between competitors
cheap replica available in the market

History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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lws October 25, 2009
Who did this? you cannot contradict yourself!!
 
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