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Apparel >> Abercrombie & Fitch SWOT Analysis:
Strengths
[list]
 [*]High profit
 [*]Brand image
 [*]Trendy Store Layout
 [*]Inviting Stores
 
 Weaknesses
  • Controversial marketing strategy--pictures are too provocative
  • Non-committed employees
  • High cost structure
  • Over priced
  • Limited customer base (ie too narrowly focused)
  • Stores are over crowded
  • Poor lighting in stores
  • Loud music in stores
  • Reached market potential in the USA

 
Opportunities
  • Online-commerce business
  • Create discount stores
  • Emerging markets growth for new customer types
  • Expand product/service lines
  • Expand internationally outside US/Europe core
  • Expand limited store outlets
Threats
  • Competition from other apparel players at the low & high end of the spectrum (i.e., GAP, J.Crew)
  • Cyclical economic changes
  • Economic slowdown
  • Rising costs of raw materials, commodity prices
  • Change in consumer preferences
  • More competitors arrive in the retail industry

 

History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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