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Apparel >> Abercrombie & Fitch SWOT Analysis:
Strengths
  • Solid financial position
  • Effective Marketing Strategy
  • Strong market position
  • Strong brand equity
  • Good reputation
Weaknesses
[list]
 [*]High cost structure
 [*]Over priced
 [*]Limited customer base (ie too narrowly focused)
 Over crowded
 
 
Opportunities
  • online/eGrow -commerce business
  • Growth of the industry of operations
  • Emerging markets growth
  • Expand product/service lines
  • Expand internationally by export or subsidiary
Threats
  • Competition from other apparel players at the low & high end of the spectrum (i.e., GAP, Coach)
  • Cyclical economic changes
  • Economic slowdown
  • Rising costs of raw materials, commodity prices

History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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