Apparel >>
Under Armour SWOT Analysis:
|
Strengths They have proven products that are effective
Professional athletes are the main mouth piece for the company product They have become a master of product placement Customers have become loyal to their brand Every year their growth rate is 133 percent They have had increased sales every yeas since first year revenue of $17 thousand Great leadership under Kevin Plank Great marketing campaign that with Under Armour sponsoring recreational games and major youth tournament |
Weaknesses They have not yet been able to attract more international market share
Prices for their products are very high They do not have patent for any of the materials used in their products Some of the materials used in their products are petroleum based and thus subject to fluctuation Small in size and strength as compared to their competitors Nike and Adidas |
|
Opportunities |
Threats NIKE
|
History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)
Go back to the SWOT analysis index, or start a discussion about Under Armour SWOT analysis by adding a comment below
Name
Email (not shared)
Website
Add comment
Email (not shared)
Website
Add comment