WikiSWOT.com :: Free Under Armour SWOT Analysis

Apparel >> Under Armour SWOT Analysis:

Strengths Brand equity Innovation Professional & college athletes endorsement	Weaknesses Pricing Narrow focus Advertising Brand awareness
Opportunities Branch out outside of sports Pricing tiers Focus on consumer lifestyle improvements International Expansion	Threats Other companies in same space (Nike, Adidas, etc) Male dominant focus Private label

History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)

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