Innovation.
 Excellent name recognition.
 Nike does not have any factories.
 High perceived value.
 Strong Distribution chain.
 Strong research and development.
 Customer satisfaction.

Depends strongly on it's footwear.
 Labor violations, bad publicity.
 Price sensitive.
 

Reduction of cost.
 Expansion into trendy/fashion industry.
 New sponsorships.
 

Fluctuation in currencies and exchange rates by being a global brand.
 Fierce competition.
 Economic recession.
 Pricing.
 Importing costs.
 
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