Brand name/loyalty.
 Quality products.
 Longtime association with almost all sports.

ALL
 DAY
 I
 DREAM
 ABOUT
 SEX
 
 

Growing Market for sports apparel
 Increase in the use of E-commerce shopping
 Collaborate with other online retailers to offer adidas products?
 Outsourcing the web development and e-commerce to a third party developer.
 £100m development into Olympics - for market leadership and reputation.
 Positive and increasing market trends increase through effective advertising ( technology driven products.)
 Increase endor***t programme.
 Tie up with local market player to boost the sales volume.
  Successful joint venture with Stella McCartney - females to participate in athletics.
 Market Diversification
 Enter new markets/ Expand customer base.
 

Volatile Global Economic Environment - Crisis?
 Cut throat competition with rival Nike. Price War.
 Competition from foreign markets.
 Competitors actions.
 Change in consumer lifestyles/Patterns
 Growing power of customers and suppliers.
 Financial slowdown
 Increase in taxation
 New competitors entering the market.
 Fakery of Adidas products is common due to high price point
 Enhanced Nike marketing of footwear.
 Sponsored athletes (Kobe Byrant) reflecting negative image with illegal activities.
 Nike have bigger marketing activity budget.
 Increase in price of raw materials.