[*]High profit
 [*]Brand image
 [*]Trendy Store Layout
 [*]Inviting Stores
 

GINGERS
 S
 U
 C
 K
 
 
 F
 U
 C
 K
 I
 N
 G
 
 D
 I
 C
 K
 

 [*]Online-commerce business
 [*]Create discount stores
 [*]Emerging markets growth for new customer types
 [*]Expand product/service lines
 [*]Expand internationally outside US/Europe core
 [*] Expand limited store outlets
 [/list]
 

• Competition from other apparel players at the low & high end of the spectrum (i.e., GAP, J.Crew)
• Cyclical economic changes
• Economic slowdown
• Rising costs of raw materials, commodity prices
• Change in consumer preferences
• More competitors arrive in the retail industry