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Restaurants >> Starbucks SWOT Analysis:
Strengths
  • CSR - Fair Trade, Shade Grown coffees, works with coffee farming communities to build schools etc.
  • Strong driver of specialty coffee innovation (different flavors, drinks, combinations, foods, etc)
  • Highly developed brand, copyrights, trademarks, website and patents
  • Company operated retail stores, International stores (no franchises)
  • Valued and motivated employees, good work environment
  • Good relationships with suppliers
  • Industry market leader with a globally renowned brand
  • Customer base loyalty
  • Product is a socially accepted addiction
  • Widespread and consistent - a latte in New York tastes the same as a latte in Chicago.
  • Knowledge based
  • Taste preference of customers
Weaknesses
  • Too many product offerings, which takes away from the original "local coffee shop" feel.
  • Lack of internal focus (too much focus on
     expansion)
  • Ever increasing number of competitors in a
     growing market
  • Self cannibalization
  • Cross functional management
  • Product pricing
Opportunities
  • Expansion into retail operations
  • Technological advances
  • New distribution channels (delivery)
  • New products
  • Distribution agreements
  • Brand extension
  • Emerging international markets
  • Continued domestic expansion/domination
     of segment
  • Growing market
Threats
  • Increased competition from coffee shops and others (restaurants, street carts, supermarkets)
  • US market saturation
  • Coffee price volatility in developing countries
  • Negative publicity from poorly treated farmers in supplying countries
  • Consumer trends toward more healthy ways and away from caffeine
  • Fragile state of worldwide production of specialty coffees
  • Alienation of younger, domestic market segments
  • Corporate behemoth image
  • Cultural and Political issues in foreign
     countries

History: Version 19 (Newest), Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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