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Restaurants >> McDonald's SWOT Analysis:
Strengths
[list]
 [*] Global presence
 [*] Brand equity
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Weaknesses
  • Over-saturation of real estate in the US
  • Heavy price competition in the fast-food industry
  • Lack of product innovation
  • Charlotte Young sucks sheeps
Opportunities
  • Remodeling older stores
  • Continue expansion in international markets
  • Diversify portfolio (i.e., similar to what it did before divesting Chipotle, Boston Market)
  • Product innovation (i.e., coffee, healthier food choices)
  • Advanced Skill Tree, ranging from passive, supportive and offensive skills
Threats
  • Brand equity at risk: Sell-off of international operations to franchisees means company can't control operations to same extent it did in the past
  • Changing eating habits in the US towards healthy, organic food
  • FDA & government regulation
     
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History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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