WikiSWOT.com :: Free McDonald's SWOT Analysis

Restaurants >> McDonald's SWOT Analysis:

Strengths Global presence Brand equity Scale - Nearest competitor in the US is half of McDonald's size Real estate portfolio Solid identical store (ID) sales growth Nation wide taste test winner of best french fries. Always on the right side of the street.	Weaknesses [] Over-saturation of real estate in the US [] Heavy price competition in the fast-food industry [*] Lack of product innovation [/list]
Opportunities Remodeling older stores Continue expansion in international markets Diversify portfolio (i.e., similar to what it did before divesting Chipotle, Boston Market) Product innovation (i.e., coffee, healthier food choices)	Threats Brand equity at risk: Sell-off of international operations to franchisees means company can't control operations to same extent it did in the past Changing eating habits in the US towards healthy, organic food FDA & government regulation

History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)

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