[*] Over-saturation of real estate in the US
 [*] Heavy price competition in the fast-food industry
 [*] Lack of product innovation
 [*] Negative publicity with unhealthy meals and contribution to obesity in children and adults
 [*] High cost of businss startup for franchise owners
 [*] Challenge with preserving margin due to increase in cost of corn, wheat and beef.
 [*]Burgers are full of *** i found a bone in mine
 [*]Horse meat scandal publicity
 

• Brand equity at risk: Sell-off of international operations to franchisees means company can't control operations to same extent it did in the past
• Changing eating habits in the US towards healthy, organic food
• FDA & government regulation
• Continued increase in agriculture and cattle farming
• Increase in minimum wage
• Staleness of brand
• Local fast food chains
• National economic instability
• Commodity prices are going up
• Americans are all fat so McDonalds will suffer more law suits from heart disease and deaths in America

Can make you a large 'Merican :D