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Restaurants >> McDonald's SWOT Analysis:
Strengths
  • Global presence and market leader
  • Brand recognition
  • Size advantage to help control costs
  • Loyal Customer following
  • Geographical diver***u
  • Scale - Nearest competitor in the US is half of McDonald's size
  • Real estate portfolio
  • Solid identical store (ID) sales growth
Weaknesses

 [*] Over-saturation of real estate in the US
 [*] Heavy price competition in the fast-food industry
 [*] Lack of product innovation
 [*] Negative publicity with unhealthy meals and contribution to obesity in children and adults
 [*] High cost of businss startup for franchise owners
 [*] Challenge with preserving margin due to increase in cost of corn, wheat and beef.
 [*]Burgers are full of *** i found a bone in mine
 [*]Horse meat scandal publicity
 
Opportunities
  • Remodeling older stores
  • Continue expansion in international markets
  • Diversify portfolio (i.e., similar to what it did before divesting Chipotle, Boston Market)
  • Product innovation (i.e., coffee, healthier food choices)
  • Business Partner alliances because of well-known name brand
  • Contribute toward child obesity cause
Threats
  • Brand equity at risk: Sell-off of international operations to franchisees means company can't control operations to same extent it did in the past
  • Changing eating habits in the US towards healthy, organic food
  • FDA & government regulation
  • Continued increase in agriculture and cattle farming
  • Increase in minimum wage
  • Staleness of brand
  • Local fast food chains
  • National economic instability
  • Commodity prices are going up
  • Americans are all fat so McDonalds will suffer more law suits from heart disease and deaths in America
Can make you a large 'Merican :D

History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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