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Burger King SWOT Analysis:
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Strengths *Kääääääääse.....cheeeeeese
*Location advantage of headquarter *Past experiences in Colombia, Brazil and successfully established comprising Russia market. *Leading in flame broiled fast food. *Allocation of local sources. *75 Worldwide locations *Whooper sandwich * Opening of new branch in Barbados *Recognizable brand name |
Weaknesses *Heavily concentrated in the US: about 65% of operations
*Not enough corporately owned stores means it relies heavily on franchisees to execute its brand promise *Often changing ownership. *Adequate suppliers in the small markets as a result of later expanding after its rival McDonalds. * BurgerKing is not McDonalds |
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Opportunities *New product development, particularly around breakfast.
*Consideration of the products for India market. Veteran products. *Keep building its brand through ad campaign, such as the Whopper Virgin's *Expanding Business in developing market such as India, Russia, Brazil *Youth population in some markets. *Public financing, company has gone public |
Threats *Changing consumer habits towards healthier food choices
*Away-from home consumption declines in the US due to tougher consumer environment *Intense competition from McDonald's, other restaurants and even retailers *Increasing labor costs putting pressure on bottom line margins *Burger King faces threat from other major burger fast food restaurant such as McDonald%u2019s and Wendy%u2019s. |
History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)
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