WikiSWOT.com :: Free Burger King SWOT Analysis

Restaurants >> Burger King SWOT Analysis:

Strengths An internationally known brand attracting key demographic customer groups Second largest fast food hamburger restaurant (FFHR) in the world International distribution	Weaknesses Heavily concentrated in the US: about 65% of operations Not enough corporately owned stores means it relies heavily on franchisees to execute its brand promise Limited consumer appeal Unhealthy Menu Branding weaker than competitors
Opportunities New product development, particularly around breakfast Keep building its brand through ad campaign, such as the Whopper Virgin's Expansion into emerging markets	Threats Changing consumer habits towards healthier food choices Away-from home consumption declines in the US due to tougher consumer environment Intense competition from McDonald's, other restaurants and even retailers Increasing labor costs putting pressure on bottom line margins

History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)

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