WikiSWOT.com :: Free Starbucks SWOT Analysis

Restaurants >> Starbucks SWOT Analysis:

Strengths

High visibility locations to attract customers
Established logo, developed brand, copyrights, trademarks, website and patents
Company operated retail stores, International stores (no franchises)
Valued and motivated employees, good work environment
Good relationships with suppliers
Industry market leader with a globally renowned brand
Customer base loyalty
Product is the last socially accepted addiction
Widespread and consistent
Knowledge based ***

Weaknesses

Size
Lack of internal focus (too much focus on
expansion)
Ever increasing number of competitors in a
growing market
Cross functional management
Product pricing (expensive)

Opportunities

[list]
[*]Expansion into retail operations
[*]Technological advances
[*]New distribution channels (delivery)
[*]New products
[*]Distribution agreements
[*]Brand extension
[*]Emerging international markets
[*]Continued domestic expansion/domination
of segment
[*] Large market; appeals to adults, teens, and has kid friendly products as well.

Threats

Increased competition from coffee shops and others (restaurants, street carts, supermarkets)
US market saturation
Coffee price volatility in developing countries
Negative publicity from poorly treated farmers in supplying countries
Consumer trends toward more healthy ways and away from caffeine
Fragile state of worldwide production of specialty coffees
Alienation of younger, domestic market segments
Corporate behemoth image
Cultural and Political issues in foreign
countries

History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)

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