They have massive heads
 Elliot Birkett = Grawd

• Heavily concentrated in the US: about 65% of operations
• Not enough corporately owned stores means it relies heavily on franchisees to execute its brand promise

 They have small ***s LOL

[list]
 [*] New product development, particularly around breakfast
 [*] Keep building its brand through ad campaign, such as the Whopper Virgin's
 [*

• Changing consumer habits towards healthier food choices
• Away-from home consumption declines in the US due to tougher consumer environment
• Intense competition from McDonald's, other restaurants and even retailers
• Increasing labor costs putting pressure on bottom line margins

 - McDonalads could plan a mass attack and destroy all stores
 Competition from NASA Restaurant and alim corner