WikiSWOT.com :: Free eBay SWOT Analysis

e-Commerce >> eBay SWOT Analysis:

Strengths

World's largest online auction website
No retailer has more products than eBay
Virtually no direct competition in the online auction space
Platform tools: Customer relationship management, connecting sellers with buyers.
Stronghold of online payment through Paypal
Brand / Market Leadership
Business Model
Intellectual property
Double-digit growth
Innovative developments

Weaknesses

Advertising revenues
Technological development
Increased expectations
Shipping
Service only available online
Capabilities more easily replicated as technologies become more readily available and cheaper to implement.

Opportunities

Further expansion into international markets
Branch out into other online services
Make an Offer, which gives buyers the power to offer a price to the seller for a product
Skype divestment

Threats

Google Checkout expanding into core eBay products (Paypal)
Other e-commerce sites (Amazon, specialty retailers)
Online security - a online security scandal could be disastrous to the company
Competition
Seasonality
Interest and foreign currency exchange rates
Competition from new auction websites such as ebid.com, madbid.com. New competition also arising in the 'hot food' market with sites such as Bid2eat.co.uk
Scammers and phishers

History: Version 13 (Newest), Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)

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