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e-Commerce >> Netflix SWOT Analysis:
Strengths
  • Lead market share of online rentals
  • Low fixed costs
  • Worlds largest selection of DVDs
  • Fastest delivery time of any online DVD rental company with over 35 DCs
  • Service: over 90% of DVD's are received by customers within one day of ordering
  • Strong website (shopability, navigation, reviews)

 
Weaknesses
  • Can't control most important expense: shipping expenses
  • Older demographic has a hard time understanding their concept
  • Watch Instantly feature only allows a small selection of DVD's
  • Distribution time
  • presence in only DVD segment
Opportunities
  • Pricing segmentation (i.e., different plans)
  • Online distribution
  • Other types of rentals (Video games, educational, institutional, etc)
  • Internationalization
  • Expanding to Video Game rental
Threats
  • Rising stamp costs
  • Other larger retailers launching into similar space (i.e., Wal-Mart)
  • Online digital distribution (iTunes, Napster)
  • Redbox
  • Blockbuster allowing the rental of games in addition to movies

History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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