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User Generated >> topshop SWOT Analysis:
Strengths

 - Established brand; highly recognized retailer
 - Charity support and ongoing partnerships with brands such as TRAID, Fashion Targets Breast Cancer, Starlight and PETA
 ( http://www.topman.com/careers/difference/index.html )
 
 - Affordable prices
 - Availability (good coverage in the UK %u2013 over 300 stores)
 - Combining culture and celebrity influences
 - Provides additional services (café, beauty salon, one hour delivery in London, etc.)
 - 10% discount for students
 
 
Weaknesses

     
Highly saturated and over available
 
Opportunities
[list]
 [/list***International expansion
 
Threats
    Competition from other high st fast fashion retailers
     Double dip recession
     UK consumer becoming more price sensitive value for money is improtant and more price sensitive
     

History: Version 4 (Newest), Version 3, Version 2, Version 1 (Oldest)



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