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topshop SWOT Analysis:
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Strengths - Established brand; highly recognized retailer - Charity support and ongoing partnerships with brands such as TRAID, Fashion Targets Breast Cancer, Starlight and PETA ( http://www.topman.com/careers/difference/index.html ) - Affordable prices - Availability (good coverage in the UK %u2013 over 300 stores) - Combining culture and celebrity influences - Provides additional services (café, beauty salon, one hour delivery in London, etc.) - 10% discount for students |
Weaknesses |
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Opportunities [list]
[/list***International expansion |
Threats
Double dip recession UK consumer becoming more price sensitive value for money is improtant and more price sensitive |
History: Version 4 (Newest), Version 3, Version 2, Version 1 (Oldest)
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