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User Generated >> mcominsky SWOT Analysis:

Strengths

Sephora stocks recognizable brands that are found in all the latest beauty magazines.
Sephora is the only cosmetics store in a 50 mile radius to provide client education, express services and smart sampling free of charge.
The staff is very educated on the products offered at Sephora and the latest cosmetic trends.
Our staff has strong relationships with our clients.
We have a prime location inside our JC Penney store at the Highlands.

Weaknesses

There is a lack of integration between Sephora's online, stand alone and JC Penney stores.
The manager has limited experience in leadership and management.
JC Penney Sephora stores have limited product lines as compared to stand alone stores.
Not enough or no promotional products to provide our clients that receive mailers for such items.
The store name Sephora is not as recognizable in this area as it is in larger metropolitan areas.

Opportunities

Sephora could provide full face cosmetic application for a charge.
Sephora inside JC Penney could offer more products that appeal to our male clients.
Sephora could provide monthly hands on training in skincare and cosmetic application.
Sephora inside JC Penney could market to local residents that are not Sephora clients.
Sephora inside JC Penney could provide more education to JC Penney sales associates about Sephora and its product line.

Threats

Our competitors offer full face cosmetics application.
Our products only go on sale if we are no longer offering that line while our competitors offer coupons regularly during store sale events.
Retailers like Walmart and Target are offering the same designer fragrances that Sephora stocks in smaller sizes and lower prices.
Negative press regarding the redesign and financial stability of JC Penney may deter some of Sephora's older clients from coming back.
Sephora inside JC Penney has a big problem with their stock replenishment system that causes our most popular products to be out of stock for months.

History: Version 1 (Newest)

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