Strong brand portfolio
 Strong operational performance
 Strong R&D
 they have huge penises
 
 *The Hershey tradition
 *The chocolate manufacturing renaissance
 *Strong name and brand image
 *Diversified Products
 *Powerful partnerships
 *Strong customer relationships
 *Making a difference
 *The Hershey family

Highly leveraged
 Higher dependance on US market
 
 
 *Borrowing
 *Poor international performance
 *Decision making
 *Company control
 

Positive market outlook
 product diversification
 Growing market for premium chocolate products
 Increasing health consciousness
 
 
 **Socio-cultural/Demographic
 *Desire for richer products/changing tastes
 *Joint ventures (i.e. coffee)
 *Dark chocolate health benefits
 *Increased importance of holidays

Nestlé - Hershey's main competitor
 Cost of cocoa
 
 Private labels
 Governmental policies and regulations
 Intense competition
 Price concious consumers
 
 **Socio-cultural/Demographic
 *Peanut allergies
 *Increasing obesity
 *Greater environmental concern
 
 **Political/Legal
 *FDA requirement to post nutritional *information
 *Price floor legislation for chocolate *ingredients
 
 **Technological
 *Lack of government support to developing countries (poor education of new technologies)
 *Increased cost to %u201Ckeep up%u201D with manufacturing technological progress
 
 **Economic
 *Steady increase of minimum wage for future years
 *Steady price increase of milk
 *Steady price increase of gasoline
 
 **Global
 *Farming areas being used for residential, commercial, industrial developments
 *Natural disasters (i.e. hurricanes) disrupting growth of chocolate ingredients
 *Fluctuation of exchange rates