]the sales in the past year are slow moving because of downed consumer spending. Consumers that time then tend to settle for the less expensive lines.
 

Emerging markets and expansion abroad
 Innovation
 Product and services expansion
 Their strategy is focusing on special niches proved to be effective especially in the struggle with the industry leaders. specializing in niches, differentiating the product lines, and focusing on market segment.
  the senior citizen population is a large growing market segments