[list]
 [*]Established brand name
 [*]Cost advantage
 [*]Asset leverage
 [*]Innovation
 [*]Loyal customers
 [*]Market share leadership
 [*]Strong management team
 [*]Supply chain
 [*]Unique products
 ]
 

declined presence in North America
 [*]Bad communication
 [*]Diseconomies to scale
 [*]Over leveraged financial position
 [*]Low R&D
 [*]Low market share
 [*]Not diversified
 [*]Poor supply chain
 [*]Weak management team
 [*]Weak, damaged brand
 [/list]
 
 

[*]Acquisitions
 [*]Financial markets (raise money through debt, etc)
 [*]Emerging markets and expansion abroad
 [*]Innovation
 [*]Product and services expansion
 

• Competition
• Economic slowdown
• External changes (government, politics, taxes, etc)
• Lower cost competitors or imports
• Maturing categories, products, or services
• Doesn't have any shops
• Lawsuits