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User Generated >> Zappos.Com SWOT Analysis:
Strengths
[list]
 [*]Effective communication
 [*]Innovation
 [*]Online growth
 [*]Loyal customers
 [*]Pricing
 [*]Unique products
 [*]Customer Service
 [/Great shipping
 Low fixed cost
 Strong brand
 unique company culture]
 Weaknesses
  • Weak real estate - what real estate? this is an internet co right?
  • Not too many Locations, throughout the US
Pricing: does not offer price comparison
 
Opportunities
  • Innovation
  • Online
  • Takeovers
 Threats
  • External changes (government, politics, taxes, etc)
  • Product substitution
  • External Changes would include job losts and disinterests of the actual produucts offered in the online store.
  • The possibility of acquisition by bigger companies - (Amazon Aquired Zappos.Com in 2009 for 1.9 Billion)

History: Version 10 (Newest), Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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Kettia May 05, 2010
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