WikiSWOT.com :: Free Toyota Motor Corporation SWOT Analysis

User Generated >> Toyota Motor Corporation SWOT Analysis:

Strengths

Strong brand equity
Toyota Production Systems - manufacturing efficiency & product quality
Diversified product portfolio (subsidiaries: Lexus, Diahatsu, Hino) increasing customer base
High penetration in key markets Japan, SEA, China, USA

Good Company

Weaknesses

Absence of small cars in key markets e.g. US
Major job cuts - could affect shareholders faith thus investement and internal work environment
Cost cutting in R&D and capital spending caused by the slump in sales
High production capacities concentrated in Japan and USA
Not having the skills of the high level of mechanical design. Having only the skill of high level of the production.

Opportunities

Threats

Intensity of rivary in the industry.

History: Version 15 (Newest), Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)

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