[list]
 [*]Innovation
 [*]Online growth
 [*]First company to specialize in teen-focused market research
 [*]Developed a report in the industry working closely with the world’s leading youth brands and advertising agencies
 [*]Highly trained staff which are effective in engaging youth
 [/list]

[list]
 [*]Innovation
 [*]Online
 [*]Product and services expansion
 [*]New social media and mobile devices are constantly being developed for the demographic
 [*]Emerging markets and expansion globally
 [*]Partnering with Governmental bodies for teen advocacy on important social issues and high-risk youth behaviour
 [*]Developing market research prograsms for “twenty-something’s”
 [/list]

[list]
 [*]Competition
 [*]Economic slowdown
 [*]A decrease in demand for more discretionary items will impact TRU’s clients and thus, their purchases or subscription to TRU’s research.
 [*]Many new online affiliate marketing research companies
 [/list]