1-More than 1000 shops worldwide: a real success.
 
 2-Sephora is at the origin of the beauty bars, the places you can come and benefit from skincare and beauty advice on the premises.
 
 3- The customers are thanked by a tailor made loyalty program, 3 colors of cards available.
 
 4- Sephora%u2019s own private label, the range has become a reference in the world of cosmectics.
 
 5- The Website: leader on-line, n°1 for the sales of cosmectics in France.
 
 6-Miracle products are sold in exclusivity and some of them have become world best-sellers (the %u201CStriVectin-SD).
 
 
 

1- Merging with JC penny
 
 2- Never offer gift with purchase
 
 3- Display lighting in gondola melts testers
 
 4- Unsanitary testers
 
 5- Window display designed by corp.
 
 6- Shrinkage

1- Started in big "trendier" cities, now trickling down to smaller cities.
 
 2- 30 stores per year every year.
 
 3- Merging with JC penny within a year
 
 4-Oprah and other celebrities (courtney cox and jessica simpson) endorse their products
 
 5-

 

MAC stores & other cosmetic shops opening in near locations
 
 Personal selling