User Generated >> Sephora SWOT Analysis:
1-More than 1000 shops worldwide: a real success.
2-Sephora is at the origin of the beauty bars, the places you can come and benefit from skincare and beauty advice on the premises.
3- The customers are thanked by a tailor made loyalty program, 3 colors of cards available.
4- Sephora%u2019s own private label, the range has become a reference in the world of cosmectics.
5- The Website: leader on-line, n°1 for the sales of cosmectics in France.
6-Miracle products are sold in exclusivity and some of them have become world best-sellers (the %u201CStriVectin-SD).
1- Merging with JC penny
2- Never offer gift with purchase
3- Display lighting in gondola melts testers
4- Unsanitary testers
5- Window display designed by corp.
1- Started in big "trendier" cities, now trickling down to smaller cities.
2- 30 stores per year every year.
3- Merging with JC penny within a year
4-Oprah and other celebrities (courtney cox and jessica simpson) endorse their products
History: Version 6 (Newest), Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)
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