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SCOTT'S MIRACLE GRO SWOT Analysis:
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Strengths *Has a production plant located in North America (Temecula, California)
*The #1 world supplier and marketer of consumer products for do-it-yourself lawn and garden care *The Scott Company has been in business over 142 years(founded in 1868 based in Marysville, Ohio) *Employees over 8,000 associates *Reported $3.14 billion in net sales for the fiscal year that ended September 30, 2010 *Monsanto's exclusive agent for the international marketing and distribution of consumer Roundup® *Produces environmentally friendly products *Common stock price of $55 per share on the NYSE Exchange as of 5/7/12 |
Weaknesses *Overhead costs of production plant
*Additional general and administrative costs if assembly of spreaders outsourced to China. *Loss of product and production quality if manufacturing offshored |
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Opportunities *Potential FDI market opportunities in South America, Africa, and Australia
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Threats *Economic slowdown
*External changes (government, politics, taxes, etc) *Exchange rate fluctuations *Emerging lawn and garden companies |
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